Pickleball is a blend of tennis, ping-pong, and badminton. Padel, on the other hand, is played on a larger, enclosed court with walls.

Generation Z, born between 1997 and 2012, is becoming a huge economic influence in the consumer market. To attract Gen Z, marketers need to adopt strategies that resonate with Gen Z’s values and behaviors.

At the heart of luxury brand strategy is storytelling - crafting a narrative that speaks to the heritage, craftsmanship, and exclusivity of the brand.