From narration that sends shivers down your spine to vocal performances that make animated characters leap off the screen, voiceovers are the invisible inks that takes movies from good to unforgettable.
Choosing between using subtitles and employing a voiceover artist will be easy, as you’re ideally placed to judge which option will give your customers the most satisfaction. If you’re not sure about which option is best, there are a number of factors worth considering.
Nobody wants to be left embarrassed (or worse still, liable) after signing off on audio that contains mispronunciations, as every file or video scene with a mistake will have to be rerecorded. As well as delaying launch, unnecessary retakes are also expensive and can see budgets pushed to breaking point. It’s easy to prevent against this, so don’t leave yourself exposed.
Pick-ups are a dreaded outcome of multilingual voice-over recording projects. Professionals in video localization all have their stories of experiences with pick-ups, and all will agree that they’re virtually always problematic. In order to manage the business of recording multilingual voice-overs more efficiently, it’s important to understand what makes pick-ups a significant issue and what can be done to control their potential adverse impacts on your project.
The internet has become an enormous shop window for anyone with products and services to sell in recent times. It started off with banner advertisements and pop-ups as far back as the late 1990s, but marketing has now evolved into something much more sophisticated. Among the biggest aids to this has been the advent of video advertising.
Voiceover and audiovisual is a powerful communication channel for businesses looking to attract customers and engage with employees. It allows firms to speak directly to people on a more personal level and engage with them in ways not always possible through standard text-based communications.
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